All of us make purchase choices and decisions on criteria that are not always objective. . Where I come from it is fairly normal behavior to show a preference for doing business with people you know and oftentimes whose values you share. We shop together, our kids are in school together and many of us are in religious and civic organizations together. We buy local when we can because we want to support the people of our community. We still shop online or go to Dallas but we have a mild preference for local merchants. Some of us have the same degree of mild preference for certain services and organizations.…